How to Use SEO to Get More Excavation Jobs Online
- Nate Jones
- Aug 3
- 3 min read
Updated: Aug 24
If you're running an excavation business and want to attract more clients, Search Engine Optimization (SEO) is one of the most powerful tools at your disposal. With more homeowners, builders, and contractors searching online for excavation services, showing up in local search results can make the difference between a full schedule and an empty calendar.
In this blog, we’ll break down how to use SEO to get more excavation jobs online—and how Excavating Insurance Partners can help you protect your growing business with the right insurance coverage.
Why SEO Matters for Excavation Contractors
SEO helps your business appear in search engine results when people look for services like:
“Excavating contractor near me”
“Land clearing services in [Your City]”
“Basement excavation quote”
If your website ranks high for these terms, you’ll get more traffic, more leads, and more jobs—without paying for ads.
👉 Want to build a strong foundation for your business? Download our e-book: How to Start an Excavating Business
1. Optimize Your Website for Local SEO
Local SEO is essential for excavation businesses. Here’s how to do it:
Use location-based keywords: Include your city, county, or region in your page titles, meta descriptions, and content.
Create service area pages: If you serve multiple cities, create a separate page for each.
Add your business to Google Business Profile: This helps you show up in Google Maps and local search results.
👉 Learn more: How to Get Excavating Leads for My Excavation Business
2. Create SEO-Friendly Content
Blogging is a great way to rank for long-tail keywords like:
“How much does excavation cost in [Your State]?”
“Do I need a permit for land grading?”
“Best excavation equipment for small contractors”
Write helpful, keyword-rich blog posts that answer common questions your clients are searching for.
👉 Wanting to hire someone to do SEO for you? or create a website? Check out Contractor Back Office
3. Use On-Page SEO Best Practices
Make sure each page on your website includes:
A clear, keyword-rich title
A compelling meta description
Headings (H1, H2, H3) with relevant keywords
Internal links to other pages on your site
Alt text for images
4. Build Backlinks from Relevant Sites
Backlinks (links from other websites to yours) help boost your authority in Google’s eyes. You can earn backlinks by:
5. Encourage Online Reviews
Positive reviews on Google, Yelp, and other platforms improve your local SEO and build trust with potential clients. Ask satisfied customers to leave a review after each job.
6. Track Your SEO Performance
Use free tools like:
Google Analytics – to track website traffic
Google Search Console – to monitor keyword rankings and site health
Ubersuggest – for keyword research and SEO audits
Don’t Forget Insurance
As your online presence grows and you land more jobs, make sure your business is protected. At Excavating Insurance Partners, we help contractors find the right coverage for:
General liability
Equipment and tools
Workers’ compensation
Commercial auto
👉 Get a free quote today
Final Thoughts
SEO is one of the most cost-effective ways to grow your excavation business online. By optimizing your website, creating helpful content, and building your local presence, you’ll attract more leads—and more revenue.
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