How to Get Excavating Leads for My Excavation Business

Nate Jones
Jul 23
2 min read

Getting consistent, high-quality leads is one of the biggest challenges for new and growing excavation businesses. Whether you're offering land clearing, trenching, or foundation prep, the key to success is building a steady pipeline of jobs.

In this blog, we’ll explore proven strategies to help you generate excavating leads, build your brand, and grow your business. Plus, we’ll show you how Excavating Insurance Partners can help you protect your business while you scale.

1. Build a Local SEO-Optimized Website

Your website is your digital storefront. Make sure it’s optimized for local search terms like:

“Excavating contractor near me”
“Land clearing services in [Your City]”
“Grading and trenching contractor [Your State]”

Include:

Service pages for each offering
A contact form
Google Maps integration
Customer testimonials

👉 Need help building a website? Check out Contractor Back Office

2. List Your Business on Online Directories

Make sure your business is listed on:

Google Business Profile
Yelp
Angi (formerly Angie’s List)
HomeAdvisor
Thumbtack

These platforms help you appear in local searches and build credibility through reviews.

3. Use Lead Generation Services

Platforms like Contractor Back Office connect you with homeowners and builders looking for excavation services. These services are especially helpful when you're just starting out and need to build your portfolio.

4. Network with Local Builders and Contractors

Most excavation jobs come through referrals. Build relationships with:

General contractors
Home builders
Landscapers
Remodelers

Attend local trade shows, join contractor associations, and introduce yourself in person.

👉 Learn more in our blog: How to Get Your First Excavation Job as a New Contractor

5. Leverage Social Media

Use platforms like Facebook, Instagram, and LinkedIn to:

Post before-and-after photos
Share time-lapse videos of your work
Highlight safety practices and equipment
Promote seasonal offers or discounts

6. Ask for Reviews and Referrals

After completing a job, ask satisfied clients to:

Leave a review on Google or Yelp
Refer you to other contractors or homeowners
Provide a testimonial for your website

7. Run Targeted Ads

Use Google Ads or Facebook Ads to target homeowners, developers, and contractors in your service area. Focus on keywords like:

“Excavation services near me”
“Land grading contractor”
“Basement excavation quote”

8. Make Sure You’re Insured

Many clients and general contractors won’t work with you unless you’re properly insured. Having the right coverage builds trust and opens the door to more job opportunities.

At Excavating Insurance Partners, we help you find tailored coverage for:

👉 Get a free quote today

Final Thoughts

Getting leads for your excavation business takes a mix of online visibility, local networking, and professional credibility. By combining these strategies—and protecting your business with the right insurance—you’ll be well on your way to building a steady stream of excavation jobs.