How to Get More Excavation Work: 10 Proven Strategies for Contractors
- Nate Jones
- 7 days ago
- 2 min read
If you own an excavation business, you know that finding consistent work can be challenging. The good news? There are proven strategies you can use to attract more clients, land bigger jobs, and grow your revenue. In this guide, we’ll share 10 actionable tips to help you get more excavation work—and keep your schedule full.
1. Build a Professional Website That Converts
Your website is your online storefront. If it’s outdated or hard to navigate, potential clients will move on to your competitors. Make sure your site:
Clearly lists your services and service area
Includes high-quality photos of past projects
Has easy-to-find contact information
Is mobile-friendly and optimized for search engines (SEO)
Need help with a website? Check out Contractor Back Office
2. Optimize for Local SEO
Most excavation jobs come from local clients. To rank higher on Google:
Claim and optimize your Google Business Profile
Use location-based keywords (e.g., “excavation contractor in [City]”)
Collect positive reviews from satisfied customers
Add your business to local directories
3. Leverage Social Media Marketing
Platforms like Facebook and Instagram are powerful for showcasing your work. Post before-and-after photos, videos of your equipment in action, and client testimonials. Paid ads on these platforms can also target homeowners, builders, and developers in your area.
4. Use Pay-Per-Click (PPC) Advertising
Google Ads can put your business at the top of search results when someone searches for “excavation contractor near me.” PPC campaigns are cost-effective because you only pay when someone clicks your ad.
Many excavation jobs come through partnerships. Build relationships with:
General contractors
Home builders
Landscaping companies
Utility contractors
Offer referral incentives to strengthen these partnerships.
6. Attend Trade Shows and Local Events
Trade shows and home improvement expos are great for meeting potential clients and networking with other contractors. Bring business cards, showcase your work, and collect contact information for follow-ups.
7. Offer Competitive Pricing and Clear Estimates
Clients appreciate transparency. Provide detailed estimates and explain your pricing structure. Competitive pricing combined with excellent service can lead to repeat business and referrals.
8. Invest in Branded Signage and Yard Signs
When you’re working on a job site, make sure your company name and contact info are visible. Yard signs and branded equipment act as free advertising for neighbors and passersby.
9. Ask for Reviews and Referrals
Word-of-mouth is still one of the most powerful marketing tools. After completing a job, ask satisfied clients to leave a review on Google or refer you to friends and family.
10. Protect Your Business with the Right Insurance
As you grow and take on more work, make sure your business is protected. Excavation projects come with risks—equipment damage, property damage, and liability claims can cost thousands. At Excavating Insurance Partners, we specialize in insurance for excavation contractors. Get a free quote today and keep your business safe while you scale.
Final Thoughts
Getting more excavation work takes a mix of digital marketing, networking, and professional credibility. Start with one or two strategies from this list and build from there. And remember—while you focus on growing your business, let us help you protect it.